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PRINTING PRODUCTIONS INK PRESENTS
JUL
16
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Printing Productions Ink
The Way I See It
 

What Will You Be Remembered For?

I came across this inspirational message that I thought was worth sharing.

At your funeral, no one will talk about your bank account, your watch collection, the cars you had, or the number of hours you worked.

They will talk about your loyalty, positive memories, how loved you made them feel, and your generous heart.

Here’s the way I see it: Live every day as the person you want to be remembered as.

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Idea
Idea of the Week
6 Tips for Creating an Impossible-to-Ignore Cover
CREATING AN EXPERIENCE FOR YOUR READERS

Cover design is more of a sales tool than an artistic endeavor.

Covers act as miniature billboards, so they need to portray your business image and be bold enough to invite people to pick it up and take a closer look. Your cover has a job to do and needs to do it well. Here are some tips to get you started.

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1. Mind the Viewing Distance

When designing the cover, keep in mind the distance at which it will be viewed.

If it’s on a shelf next to other magazines, it needs to have a draw that other covers don’t have. However, if it’s being mailed to people, you have more free reign regarding where you put the logo and additional information. Figure out what makes your product unique and play that up. You need to be deliberate as to what is truly important and use it appropriately.

2. Create an Experience

You are creating an experience for your readers through your cover.

Although there are always costs to consider, you want to make the best decision for your magazine. You must establish your brand, and each issue must stand out as an individual.  

3. Preview in Print

When designing a cover, you will want to print it out when it’s in its final stages.

You cannot gauge how good a cover is unless it’s printed. The colors on your computer screen are different than what it will look like when it’s printed on paper. Colors are a little more muted on paper. And it’s easier to catch mistakes when it’s printed out.

4. Don’t Be Afraid to Judge Yourself

Judge your cover in the context of other covers.

Get copies of what your target market is reading, and place them on a table or a shelf with your cover. What do you see? Does your cover jump out at you and make you want to pick it up? Or does it need to be tweaked?

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5. Cohesion Matters

Make sure your covers are unified with each issue.

Use the same logo so that people will easily recognize it with each issue. As a whole, the cover needs to be standardized, and quick recognition is a vital factor in competitive success—and easier to produce. However, you must also give yourself the option to deviate from this if it is necessary and makes sense. When someone mentions your magazine, you want the image to pop into their minds immediately. 

6. Think Simple Color 

Use a single color instead of what the competition usually does, which is to douse it in flashy colors.

The more colorful and exciting your cover looks on your conference table, the more it disappears among the others. Avoid process yellow if you can because the competition uses it constantly. Instead, try black or white to make it stand out more. The perfect cover color is monochromatic because it makes the cover more elegant and it makes the product look larger.

Whatever your magazine, catalog, or booklet is about, these tips should help you consider all the factors to ensure it pops off the shelves or stands out in a pile of mail. 

See more great ideas like this!
Click here to visit the Printing Productions Ink - Ideas Collection.
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MARKETING
Marketing Tip
Recognizing Employee Milestones
WORKPLACE CULTURE THAT HELPS PEOPLE THRIVE

Recognizing employee milestones is a powerful marketing strategy that fosters a thriving workplace culture and allows customers to learn more about your exceptional team.

A heartfelt employee anniversary spotlight, shared on social media or in your newsletter, is a fantastic way to honor your long-term employees. With their permission, you can feature their photo and express your genuine appreciation for their contributions, inspiring others to aim for similar milestones.

Publicly acknowledging employee achievements boosts morale and job satisfaction while demonstrating your commitment to fostering lasting relationships. Whether it's a promotion, certification, or retirement, each success story is a testament to your team's dedication and your company's values.

Do you need creative ideas for recognizing employee accomplishments in print? We’d love to help! Give us a call or stop by today.

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Uncommon Product
Mini QR Code Cards
ADDITIONAL INFORMATION ABOUT YOUR PRODUCTS AND SERVICES

Mini QR code cards are an easy and affordable way to give customers additional information about your products or services.

You can create mini cards that link to any online content, such as details about your warranty or additional products. You can also use mini QR code cards to help build your customer email list. For example, “Scan now to earn loyalty points” or “Scan now to receive exclusive discounts.” They are an excellent bridge between print and digital marketing.

QR code cards are not just about the content but also about the presentation. They can be printed in any size or shape and even include printing on both sides for additional marketing real estate. This level of customization puts you in the driver's seat of your marketing materials.

Let us know if you’d like a custom quote today!

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Tech Tip
Create a Custom Map
PLANNING CELEBRATIONS AT AN UNCOMMON DESTINATION

Did you know you can easily make custom maps using Google Maps? This option can be helpful when planning celebrations at an uncommon destination, such as inviting guests to a specific picnic shelter at a remote park.

Creating your custom map is a simple process. Start by signing into My Maps (www.google.com/maps/d/) and clicking the “Create a New Map” button. Give your map a name and description. You can change the map style by going to “Base Map” in the bottom left panel. Once you've selected a map style, zoom into the area you want to edit. Add markers, draw a driving, biking, or walking route, and even include step-by-step directions. When you're finished, you can share, export, or print the map and delete it after your event.

If you’d like creative inspiration or unique print marketing ideas that are off the beaten path, give us a call or stop by today. Our creative experts would love to help!

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Fun@Work

Spotlight Recipe

Richard Blais’ White Mac ‘n Cheese

Did You Know?

Prickly Porcupine Projectiles

Printing Quiz

When your printer mentions extent, they really mean...

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