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PRINTING PRODUCTIONS INK & PRINTING PARADIGMS PRESENTS
MAR
5
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Printing Productions Ink & Printing Paradigms
The Way I See It
 

Swallow vs. Crow

Here is an interesting little story about a swallow and a crow.

One day, a proud swallow was sitting in a majestic tree admiring his colorful feathers and his long tail. He happened to see a crow and thought, “Wow, look at how dull that bird is. All of his feathers are black.” Just then, the crow flew up and sat on the same branch as the swallow. The swallow immediately started talking down to the crow, saying, “You are such a boring looking bird. All of your features are black, and your tail is so short. I bet you wish you looked more like me,” as he spread his wings to show off his pretty blue feathers.

Without getting upset, the crow calmly replied, “It’s true, you have colorful feathers and a long tail, but only in the summer. Your beautiful feathers fall off and cannot keep you warm when the weather turns cold. While you shiver, my feathers stay the same year-round and keep me warm in the winter.”

Here’s the way I see it: Simon Sinek said it best, “Confidence is believing in yourself. Arrogance is telling others you are better than they are. Confidence inspires. Arrogance destroys.” When you trust our print shop with your important projects, we guarantee our printing will give your business a boost of confidence.

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Idea of the Week
Love Your Planet with Eco-Friendly Print Practices
ECO-PRINT LOVE

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As technology has progressed, so has the need to reduce waste.

Sustainable solutions are not new to our industry, and environmentally-friendly practices are something to greatly value. Design, first and foremost, is concerned with solving problems, and that includes the way we partner with you to create sustainable print solutions for the future.

Here are a few real-life of examples of how you can reduce your environmental impact with your print project:

1. Paper Preferences

Want to reduce your personal or corporate waste? The range of paper options has substantially increased in recent years. From recycled wood pulp to “tree-free” papers (made from bamboo, sugarcane, and mango, to name a few), you can now choose from an array of possibilities. If you are interested in knowing more about recycled paper options, we’d be happy to share them with you.

2. Ink Selection

As companies have worked to create eco-friendly products, printing processes and types of ink have been part of that experiment. Non-toxic toners and both soy and vegetable-based inks have matured in quality, continuing to improve in saturation, density, and brilliance. A 2005 Earth Day ad perfectly demonstrated this message, speaking out against chlorine-processed paper on an exceptional-quality poster that employed soy-based inks and recycled paper.

3. Products and Packaging

Environmental improvements in print also include finishes and packaging techniques. Consider simple options for reducing waste, increasing the longevity of a product, or using organic materials to reduce your footprint.

For example, adhesive labels offer you an efficient method for delivering product information without coating an entire packaging surface. Hangtags (versus boxes or containers) significantly reduce the quantity of disposed material you produce. Biodegradable or 100 percent recycled materials can be used for boxes, bags, and more. Even the choice to print a fold-over flyer (versus traditional letter and envelope format) can reduce unnecessary waste.

Keep the Creativity Flowing

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While we don’t know for sure what the future holds, everyday choices can make a collective impact. Remember, you can make a difference, even in your design and print decisions!

See more great ideas like this!
Click here to visit the Printing Productions Ink & Printing Paradigms - Ideas Collection.
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MARKETING
Marketing Tip
Running A Successful Giveaway
TIPS FOR CREATING A SUCCESSFUL GIVEAWAY CONTEST

Giveaway contests can be a fun way to increase audience engagement, boost online traffic, and gain new customers. Here are a few tips for creating a successful giveaway contest:

  • Determine your goal, such as increasing your Twitter followers by 10 percent.

  • Make your contest simple for your audience to complete and simple for you to track the results.

  • Promote your contest frequently across multiple platforms. Mention it in your social media, newsletter, blog, direct mailings, handouts, and other email blasts. Also, ask employees to share social content to their followers so your exposure can grow exponentially.

  • Consider an easy online tool such as Gleam or Rafflecopter, which encourages your audience to fulfill multiple objectives, including social engagement, link traffic, and sharing your contest with others.

  • Offer reminders during the giveaway timeline so people won’t forget to enter.

  • Consider submitting your giveaway to sites that promote giveaways and contests, such as The Balance Everyday Sweepstakes, Contest Girl, Blog Giveaways, Sweepstakes Lovers, and more.

If you’d like help creating posters, postcards, or other print materials to promote your giveaway, we’d love to help! Give us a call today.

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Uncommon Product
Announcement Cards
BREAK THROUGH THE CLUTTER OF ONLINE COMMUNICATION

If you have a special event coming up, custom printed announcement cards are a great way to spread the word. Not only are they a classy way to ensure your announcement gets noticed and remembered, but a printed card can also break through the clutter of online communications.

Many people think of announcement cards for exciting life events, such as engagements or the birth of a baby. However, announcement cards are also a great marketing tool for corporate celebrations, such as grand openings, anniversaries, and retirements.

Our creative experts can help you design an announcement card that is perfect for your event and budget. Whether you’d like a standard flat card or a folded card with die-cut edging or decorative embossing, the creative options are truly endless. Stop by to see samples or give us a call to order your announcement cards today!

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TECH
Tech Tip
Web Browser Privacy Extensions
HELPFUL PRIVACY EXTENSIONS TO CONSIDER

Here a few helpful privacy extensions to consider that include multiple browsers:

  • LastPass is a freemium password manager that stores encrypted passwords online. The standard version of LastPass comes with a web interface, but also includes plugins for various web browsers and apps for many smartphones.

  • Adblock Plus is an open-source browser extension for content-filtering and ad blocking. It is designed to help you sidestep pesky ads. However, it will still display ads that it considers “nonintrusive advertising.”

  • Privacy Badger is a browser add-on that stops advertisers and other third-party trackers from secretly tracking what pages you look at on the web. If an advertiser appears to be tracking you across multiple websites without your permission, Privacy Badger automatically blocks that advertiser from loading any more content in your browser.

  • Click&Clean is a free extension that helps you to delete your browsing history, cache, cookies and enhance your security and privacy online.

  • HTTPS Everywhere is a browser extension that encrypts your communications with many major websites, making your browsing more secure. The extension will automatically reconfigure each website request from wide-open HTTP to encrypted HTTPS, when it is supported.

If you are looking for a printer who you can trust to handle highly confidential documents, look no further. We provide secure printing for all types of confidential and sensitive materials. Remember, other printers may be nearby, but nobody comes close.

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Fun@Work
Take 5 Minutes for Fun@Work featuring

The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.

And Here's More Fun@Work!

An adroit mixture of everyday settings and extraordinary events.

Practical advice for dealing with issues facing families in today's complex world.

A whimsical, slice-of-life view into life's fool-hardy moments.

Off-the-wall humor that puts a refreshing spin on the things we see every day.

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Printing Productions Ink & Printing Paradigms, 3852 44th Street SE, Kentwood, MI 49512 616-871-9292